Our own scoreboard.

Let me say the quiet part first.

Most consultants will not show you their own numbers. I've sat through enough pitches to know the move... a case study from three years ago, a wall of logos, one screenshot cropped just so. I've run a version of that play myself. Almost everybody in this business has, and we all tell ourselves it's fine because the work is good.

So this page publishes mine instead. Not a case study. The actual score my own site earns this morning, on the same checks I run for the churches I serve.

Some of it is good. Some of it is not, and the not-good part is the entire reason the page exists.

Index coverage is low right now. This site is days old, and Google takes its time deciding whether you're worth its index... weeks, sometimes longer, no matter who built the pages. I could have waited a month and published this after it looked great. That would have been a nicer page. It also would have been a lie of omission, and it would have taught you exactly the wrong thing about how search works.

Pastor, if a vendor won't show you their own scoreboard, ask them why.

How to read it without kidding yourself

Composite is one rolled-up number from every check below it. It moves daily, and a single number is never the story... which is exactly why the rest of the board is on the page with it.

Surfaces online is the boring one that matters: pages that actually respond and render. A page nobody can load is a page nobody can find.

Sitewide checks are the fundamentals. Titles, descriptions, canonicals, structured data, sitemap, speed. This is the part a good agency should have at 100 on its own site, which is why publishing it feels a little like showing you my report card.

Pages indexed is where I get to eat it publicly. Google decides, on Google's schedule, and a site this young sits near the bottom. Not a bug. A calendar. Watch this number climb over the next few weeks and you'll learn more about how search actually works than any deck I could build you.

Open findings are problems the crawler flagged, sorted by how much they hurt. Zero is not a victory lap... it means this morning's crawl found nothing, and tomorrow's might.

AI crawlers is the new front door behind the front door. How many AI systems came through, how many hits they logged, and how many actual humans landed here from an AI answer. That last number is small right now. If it's two, I'm going to publish two, because two real people beats a thousand impressions every time.

Publishing is cadence, in English and Spanish. Search rewards the church that keeps answering. So does everybody else.

Why publish this at all

Because I ask churches to trust me with the front door of their ministry, and trust that runs one direction isn't trust. Because a scoreboard you only show when it's winning is a highlight reel. And honestly, because it keeps me honest... a low number on a public page is a much better motivator than a low number in a spreadsheet nobody opens.

Want to see the same idea pointed at your church instead of at me? The pathway diagnostic takes about ninety seconds and tells you which step of Search, Seat, Savior, Surrender is quietly costing you the other three.

So here's my question back at you, Pastor. Could your church publish its own scoreboard tomorrow... and would you want to? If that made you wince a little, that's worth thirty minutes. No deck, no pitch.