Field notes
Writing on church tech, comms & digital.
Practical notes from 25 years in the room — production, communications, and digital strategy for church teams who want their message to travel further.
Search. Seat. Savior. Surrender.
The four-word journey behind Multiply — why the seat was never the goal, and what your church should actually measure along the way.
When someone asks ChatGPT about God, what does it say about your church?
Something always answers, and the paragraph never has a gap where your church should have been. What AI actually reads about you, why schema and transcripts decide the answer, and three questions you can answer before lunch.
Your sermon is public. Your settings say it isn't.
A sermon preached in public, streamed for anyone... and every door locked. The privacy settings and AI-crawler switches quietly deciding who may hear your church, and a three-door audit you can run this week.
How to run a bilingual church without a translation department
Most churches do not fail at a second language because it is expensive. They fail because it arrives late, then stops. Same-week parity, adaptation rather than translation, and how to tell which one you are doing.
Breaking down the 10-minute sermon
Short-form preaching, sermon clips, the attention-span argument. Length was never the point: a ten-minute teaching can carry a whole week, and a forty-minute sermon that dies at noon carried nothing.
What digital ministry actually costs a church (honest math)
The hire you are quoted, the hire you can afford, and the third option nobody explains. What a full-time communications role really costs, what fractional costs, and how to tell which one your church needs.
What AI can do for your church... and what it never will
No hype and no fear. The honest two columns: what AI genuinely does for a church, what it will never do, and where the line actually sits inside a working system.
Digital makes physical better
Digital ministry was never the destination. It is the road to the room. One question grades every tool a church buys: did it make Sunday, the group, or the table better?
Your church app should be a table, not a second pulpit
YouTube already has your sermon and does it better. What the phone is actually for: eight minutes a day, three to five people who notice when you go quiet, and a road back to the room.
Is AI-powered ministry soulless?
AI is a traffic cop, not a discipler — it directs people toward people. The soul was never in the typing. Meeting the fear head-on, from a guy who uses the tools every week.
Your church isn't competing with other churches
The battle for your city's attention is between the gospel and the world's answers — algorithms, influencers, and strangers who show up first.
How people actually find churches in 2026
"Church near me" is only half the story. How Google and AI search decide which church your city sees — and how a 200-seat church outranks megachurches.
A Monday-through-Saturday faith
The sermon ends at noon Sunday and the week belongs to everyone's phone but the church's. Daily devotionals, ready-made group studies, and the family layer.
Questions
About the blog.
What does the Humble Disruption blog cover? +
Practical writing on church live production, communications strategy, digital strategy, AI workflows, SEO, streaming, and multilingual ministry — for church teams who want their message to travel further.
Who writes it? +
Jeff Reed, founder of Humble Disruption and theChurch.digital, with 25 years in church production, communications, and digital ministry.
How often do you publish? +
Regularly — new field notes on production, communications, and digital strategy are added on an ongoing basis.
Rather we just did it for you?
Humble Disruption goes deep with seven churches at a time — and five seats are open. Book a meeting and Jeff will tell you honestly if it's a fit.
Book a meeting with Jeff →Prefer email? [email protected]